I spoke on this last week. Citing something similar to a Lecrae quote, I said, “You aren’t a Christian blogger if you aren’t blogging about Christ.” This remains true.
Of course, if you are a Christian, this doesn’t immediately label you a Christian blogger. Being a Christian blogger is about stance- who you are, what you write, and what you stand for all matter in your category.
“But why have a category at all? Why can’t I just blog?” You’re probably asking. Well, here’s the problem- if you don’t have a category, it’ll be almost impossible to stand for something without your readers asking why. This is one of the reasons that WordPress has you enter your website’s category. Not only does it give your readers a sense of preparation for your posts, but it also makes you easier to find and gives you a niche.
Without a niche, a blogger is nothing. A blogger without a niche is one that will try to please everyone, only to please nobody. A niche gives your blog a sense of purpose, a direction for you to follow. When you have a specific niche, you can pursue readers and advertise within that niche without worry of the wrong audience coming to your site.
Obviously, as a Christian blogger myself, I wouldn’t really want one thousand Atheists on my site. Of course, I would be willing to have a normal amount of people that disagree with me, but having over a thousand Atheists on my site could be a problem, especially if they debate my posts at every turn. Now you understand the problem- if you don’t have a particular niche, you will likely attract the wrong type of visitors.
Personally, my broad niche is Christian blogging, while my specific niche is Africa (obviously). Think of this in college terms; a Major in Christianity with a Minor in African studies would be another way of expressing this.
Do you know your niche? It shouldn’t be hard to think of. If you are a newer blogger, it may take a few months to develop your particular niche. I was the same. However, if you’ve been blogging for over six months, it’s time for you to decide- what are you?
Are you a Christian blogger, or are you just a regular blogger? Do you have a specific niche? If so, what is it? Once you’ve answered these questions, you are finished; you have your niche.
However, before you go ahead and close this post off, remember something. A week ago, I said that a Christian blogger blogs about Christ. This remains true. If you are a Christian that blogs, but hasn’t blogged about Christ, you have a choice to make- either you can continue being a normal blogger (and thus be labeled that way) or you can be a Christian blogger, giving your Lord credit and writing about Him. You need to chose.
Alright, that’s all for today. Thanks so much for reading! I hope this was really helpful to you and your niche. If you did like this post, feel free to click that Like button and let me know in the comment section below what your niche is! Also, if you haven’t already, be sure to click that Follow button below (or to the right if you’re on PC), so as to not miss out on any new posts. Thanks again, and I hope you have a wonderful day!
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